ABOUT
The Young Group is a integrated communications collective, specializing in entertainment, lifestyle, sports, non-profit and event public relations and marketing.
STAFF
Yana Young
Founder
With more than 14 years in the communications industry, Yana-- a graduate of the West Virginia University, Reed College of Media-- began her career at boutique NYC agencies working on and leading projects for acclaimed brands like Hennessy, Belvedere Vodka, JDRF, Saint Lucia, Media Bistro, Weight Watchers, BET, Black Girls Rock!, Broadcast Music, Inc. and Oxford University Press. In 2011,Yana stepped into the sports industry, landing a role overseeing media and community relations for Deion "PrimeTime" Sanders and his non-profit TRUTH Sports during his Pro Football Hall of Fame campaign- a relationship that she identifies as a turning point in her career. Furthering her career Yana has worked with a host of professional athletes, actors, and non-profit organizations, leaving a proven track record of top-tier media placements and lasting industry relationships.
In addition to her thriving PR career, Yana also serves as the President and CEO of The Higher Collection, a multifaceted cannabis company which specializes in delivery, distribution and brand management of premium cannabis and cannabinoid products.
Natalia Herbert
Public Relations Strategist
Natalia, a graduate of the West Virginia University Reed College of Media, has been working with Yana since 2012 focusing on sports clients, mainly overseeing annual Deion Sanders and TRUTH Sports campaigns. Although still fresh in her career, Natalia's keen attention to detail and superb communications skills, has allowed her to build an extensive resume of client work from pitching to managing events.
Nikera Vante
Social Media Strategist
Vante' Media
Nikera is a social media maven, with a keen eye for content development and cross platform execution. Her expertise does not stop in the digital world as she also has develops client partnerships which extend from the social space and into the real world.
From social growth, to partnership development and red carpet escorting, Nikera is forging a lane of her own in the ever developing PR/Communications world.
Analisha Anthony
Special Events & Diversity Consultant
A graduate of West Virginia University's Eberly College of Arts and Sciences, Analisha specializes in the development and execution of events. From large celebrity galas to youth centered symposiums, Analisha's knowledge, experience and superb eye for detail transforms ideas into reality.
CONTACT US
Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”
– Alan Harrington
Tel: (347)496-2494
New York, NY